Privacy Policy

This privacy policy explains how Swiss Media Academy collects, uses, and protects information when you use our online services, including our site and related offerings in the field of education and professional development. We are committed to protecting your privacy and handling your information in a transparent and secure manner, in compliance with applicable data protection laws, including the General Data Protection Regulation (GDPR).

Information We Collect

We collect information you provide directly to us when you use our service. This includes, for example, information you submit when you:

• Register for a course or workshop.
• Fill out forms or surveys.
• Communicate with us.
• Apply for a program.
• Participate in interactive features of our site.

The types of information you provide may include details necessary to provide the requested services, such as contact information, professional details, and payment information.

We also collect some information automatically when you access and use our site. This information may include:

• Usage data, such as the pages you visit, the time and date of your visit, and your interactions with the site.
• Technical information, such as your IP address, browser type, and operating system.
• Information collected through cookies and similar technologies.

How We Use Your Information

We use the information we collect for various purposes related to providing and improving our educational services, including to:

• Provide, operate, and maintain our site and services, such as managing your course enrollment and access.
• Communicate with you about your account, services, support, and updates.
• Process your transactions and manage payments.
• Develop new programs, courses, and features.
• Understand and analyze how you use our service to improve user experience.
• Personalize your experience on our site.
• Detect and prevent fraud and other illegal activities.
• Comply with legal obligations and enforce our terms.

Legal Basis for Processing

We process your information based on several legal grounds:

• **Performance of a Contract:** When processing is necessary to fulfill our obligations under a contract with you, such as providing access to a course you enrolled in.
• **Consent:** When you have given clear consent for us to process your information for a specific purpose, such as subscribing to a newsletter.
• **Legitimate Interests:** When processing is necessary for our legitimate interests, provided these interests are not overridden by your rights and freedoms. This may include improving our services, marketing, and preventing fraud.
• **Legal Obligation:** When processing is necessary to comply with a legal obligation binding on us.

Sharing Your Information

We may share your information with third parties under specific circumstances:

• **Service Providers:** We may share information with third-party vendors, consultants, and other service providers who perform services on our behalf, such as payment processing, data analysis, and marketing assistance. These third parties are obligated to protect your information and use it only for the purposes for which it was disclosed.
• **Legal Compliance:** We may disclose your information if required to do so by law, in response to a legal process, or to protect our rights, property, or safety, or the rights, property, or safety of others.
• **Business Transfers:** In the event of a merger, acquisition, or sale of all or a portion of our assets, your information may be transferred to the acquiring entity.

Data Retention

We retain your information only for as long as necessary to fulfill the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements. The retention period varies depending on the type of information and the purpose for which it is used.

Your Data Protection Rights

Under applicable data protection laws, you have certain rights regarding your personal information:

• **Right of Access:** You have the right to request access to the information we hold about you.
• **Right to Rectification:** You have the right to request that we correct any information you believe is inaccurate or incomplete.
• **Right to Erasure:** You have the right to request that we erase your information under certain conditions.
• **Right to Restrict Processing:** You have the right to request that we restrict the processing of your information under certain conditions.
• **Right to Object to Processing:** You have the right to object to our processing of your information under certain conditions.
• **Right to Data Portability:** You have the right to request that we transfer the data we have collected to another organization, or directly to you, under certain conditions.
• **Right to Withdraw Consent:** Where we process your information based on your consent, you have the right to withdraw that consent at any time.

Cookies

Our site may use cookies and similar tracking technologies to enhance your experience, analyze site usage, and support our marketing efforts. You can manage your cookie preferences through your browser settings.

Data Security

We implement appropriate technical and organizational measures designed to protect your information from unauthorized access, disclosure, alteration, or destruction. However, no security system is impenetrable, and we cannot guarantee the absolute security of your information.

International Data Transfers

Your information may be transferred to, and processed in, countries other than the country in which you reside. These countries may have data protection laws that are different from the laws of your country. We take steps to ensure that your information is protected in accordance with this privacy policy and applicable law when it is transferred internationally.

Changes to This Policy

We may update this privacy policy from time to time. Any changes will be effective when posted on this page. We encourage you to review this policy periodically.

Contact Us

If you have any questions or concerns about this privacy policy or our data practices, you can contact us by mail at:

Swiss Media Academy
15 Bahnhofstrasse
6th Floor
Zurich, Canton of Zurich
8001
Switzerland